AVA BRANDING

Theme board for my denim branding project

These are some idea's I have drafted for buttons, swing tags, logo's and stamps. The next step is to introduce colour to my ideas to identify the sub brands.

Barcelona.

Last month I decided to book a last minute trip to Barcelona in search of some inspiration. I stayed in the centre of Barcelona in Equity Point Hostel, in a 12 bed room where I made friends with an american girl and a Mexican couple. They had already been there a few days before my arrival, so I was given a basic tour. However the point of the trip was to through myself in the deep end and do some exploring alone.

photo: Equity Point Barcelona

During my stay there I tried to hit as many tourist sights as I could. My favourite place I discovered was a recycled market hiden away in a court yard.

photo: recycled toys madee from used cans

A close second was 'St. Josep La Boqueria'. This was another market which sold fresh food, smoothies, handmade sweets and ice cream. Although everything there was cheap, I could have spent every penny I had in there.

Photos (from top to bottom):

The enterance to the market

Handmade traditional sweets

Handmade sweets

A GIANT DONUT & myself

The architechure in Barcelona has to be some of the beautifulest I have seen, even beats the Town hall in Middlesbrough (tough competition).

The highlight of the hoilday had to be a toss up between the price of the vodka and my pretty woman moment in the Miu Miu store, 100% browsing and zero buying. I dont think my mosher attire  was appericated by the sales assistants either, 'you win some...'

Team Time.

Before the easter holidays I was given a brand identity brief, for this we were put into teams to create our own brand for a denim. during the holidays we met up to create a name, logo and promotion. we created different roles for each member of the group so we could cover as much as possible.

A Blast From The Past.

textiles project based on serialism

Final major project inspired by 1960s culture

Design project inspired by exposure

photography from my white shirt project

White shirt design sheets

Childrens outerwear project

Lingerie project for marks and spensers

ND FASHION PORTFOLIO

(DDD)

The above are a few photographs I have taken of final boards from my ND Fashion portfolio, completed in 2009.

Denim Jacket Shoot

TEASER.

Styling/ creative director:   Louise Forsyth

Photographer:                    Richard Leeson

Model:                               Holly Carr

Assistant:                           Matthew Jarrett

Denim Jacket:                   Louise Forsyth

This is one of the final photographs from the shoot last week. I am really pleased with the outcome, I just need to play around with the composition for my final boards on indesign. 

The Smoke.

I booked a last minute 4 day trip to London to see some friends and visit some galleries. however, shortly after arrival I caught a sickness bug and was unable to do any of the wonderful things I have planned. The lamp shade above was the most interesting thing I seen all weekend.